Aside from what you may have seen watching Mad Men, jobs in marketing are not limited to making commercials, copywriting or even advertising for that matter.
Today’s marketing majors go on to participate in a variety of different tasks and have responsibilities that require a range of skills and knowledge. Because of that, the number of marketing careers you could land is quite large and future marketers will need to be well-rounded.
If you’re considering entering this exciting industry, you likely have a few questions: What can you do with a marketing degree? What is the outlook for marketing degree jobs? What is a typical marketing degree salary?
We’ve got all of those answers and more. So keep reading to learn more about the marketing careers that could be yours with the right education.
7 Compelling careers in marketing to consider
The good news is that earning a marketing degree can lead you down a variety of career paths, so you won’t find yourself on a dead-end road. We identified seven of the most common jobs in marketing for those with a college degree.
What Can You Do With a Marketing Degree?
Curious about a degree in Marketing? This video examines what you can do with a Marketing degree as well as the salary, job prospects and duties of these careers.
The facts about marketing careers
Continue on to learn about the duties, career outlook and earning potential for each.
1. Marketing manager
Projected growth (2016-2026): 9%
Median annual salary (2016): $131,180*
- Identifying or creating a marketing strategy based on knowledge of objectives, market characteristics, and cost and markup factors.
- Directing or coordinating marketing activities or policies to support products or services, working with advertising or promotions managers.
- Assessing the financial aspects of product development, including budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
2. Sales representative
Projected growth (2016-2026): 6%
Median annual salary (2016): $57,140*
- Engaging with existing and prospective customers to share product information and solicit orders.
- Recommending products to customers based on their unique needs and interests.
- Connecting with clients after sales or contract signings to resolve issues and provide ongoing support.